Global Staffing Partners

Meta Ads Performance

Spend

$305.59

Clicks

1,090

Impressions

18,965

Form Submissions

Applications

SALES RECRUIT Mexico

CTR

5.75%

CPC

$0.28

CPL

$305.59

1 form submission (excl. applications)

CPM

$16.11

Campaign Breakdown

Campaign	Spend	Clicks	Impr.	Leads	CTR	CPC	CPL
[HR/Recruit] Lead Campaign \| Same Time Zone & Culturally Aligned	$156.43	26	1,750	1	1.49%	$6.02	$156.43
SALES RECRUIT \| Leads Campaign - Mexico	$75.06	1,005	15,943	98 applications	6.30%	$0.07	$0.75
Lead Campaign \| General Dynamic	$67.68	7	593	0	1.18%	$9.67	—
Traffic Campaign \| General Dynamic	$6.42	52	679	0	7.66%	$0.12	—
Total	$305.59	1,090	18,965	1 lead + 98 apps	5.75%	$0.28	$101.86

Campaign

Spend

Clicks

Impr.

Leads

CTR

CPC

CPL

[HR/Recruit] Lead Campaign | Same Time Zone & Culturally Aligned

$156.43

1,750

1.49%

$6.02

$156.43

SALES RECRUIT | Leads Campaign - Mexico

$75.06

1,005

15,943

98 applications

6.30%

$0.07

$0.75

Lead Campaign | General Dynamic

$67.68

593

1.18%

$9.67

—

Traffic Campaign | General Dynamic

$6.42

679

7.66%

$0.12

—

Total

$305.59

1,090

18,965

1 lead + 98 apps

5.75%

$0.28

$101.86

Key Takeaway: SALES RECRUIT | Mexico is the top performer with 98 applications at $0.77 cost per application and an exceptional $0.07 CPC across 1,005 clicks. HR/Recruit generated the only form submission at $156.43 CPL. Lead Campaign | General Dynamic spent $67.68 with 0 results.

Top Performing Ads

Campaign	Ad Name	Impr.	CTR	FB Leads	Spend
[HR/Recruit] Lead Campaign \| Same Time Zone & Culturally Aligned	Lead Ads \| General	1,205	1.33%	1	$91.99
Traffic Campaign \| General Dynamic	Traffic Ads \| General	6	16.67%	0	$0.05
Traffic Campaign \| General Dynamic	Traffic Ads \| General	14	14.29%	0	$0.05
Traffic Campaign \| General Dynamic	Traffic Ads \| General	517	8.90%	0	$5.82

Campaign

Ad Name

Impr.

CTR

Purchases

FB Leads

Spend

[HR/Recruit] Lead Campaign | Same Time Zone & Culturally Aligned

Lead Ads | General

1,205

1.33%

$91.99

Traffic Campaign | General Dynamic

Traffic Ads | General

16.67%

$0.05

Traffic Campaign | General Dynamic

Traffic Ads | General

14.29%

$0.05

Traffic Campaign | General Dynamic

Traffic Ads | General

517

8.90%

$5.82

Google Ads Performance

Spend

$13.01

Clicks

Impressions

Calls

2 calls + 1 call conversion

CTR

7.45%

CPC

$1.86

Campaign Breakdown

Campaign	Spend	Clicks	Impr.	Calls	CTR	CPC	Cost/Call
Search \| Admin Role	$13.01	7	94	3	7.45%	$1.86	$4.34
Total	$13.01	7	94	3	7.45%	$1.86	$4.34

Campaign

Spend

Clicks

Impr.

Calls

CTR

CPC

Cost/Call

Search | Admin Role

$13.01

7.45%

$1.86

$4.34

Total

$13.01

7.45%

$1.86

$4.34

Note: Google Ads generated 3 phone call conversions (2 calls + 1 call conversion) on just $13.01 spend — a $4.34 cost per call, which is excellent. CTR is healthy at 7.45%, indicating strong ad relevance. With calls converting at this rate, increasing budget or expanding campaigns could scale Google as a high-ROI lead channel.

Social Media Activity

Facebook Posts

This week

Instagram Posts

This week

Total Engagement

Likes across platforms

Reminder: Check if social media posts are scheduled for next week.

Coming Up Next Week

Monitor newly added Google Ads keywords for performance data
Review Meta Ads creative for Lead Campaign | General Dynamic refresh
Assess HR/Recruit CPL trend and optimize targeting if elevated
Continue consistent social posting cadence (3x/week FB + IG)
Evaluate SALES RECRUIT | Mexico for potential budget increase

Portfolio Summary

Meta Ads Performance

Campaign Breakdown

Top Performing Ads

Google Ads Performance

Campaign Breakdown

Social Media Activity

Coming Up Next Week